According to the social survey for H1 2019 by Moscow Committee for Tourism, most tourists visiting Moscow are young people under 34.
So, 77.5% of guests from other regions of Russia are millennials (those born after 1981), 33.3% are young people between 18 and 24. Men make up the majority of Russian tourists, that is 53.2%.
The majority of foreign tourists are young people under 34 (63.6%), too, with 28% of them being tourists between 18 and 24. About 19.9% of foreign guests are aged 35 to 44. Men make up 57.2% of all foreign tourists.
According to a study of 2019 by Deloitte, the international consulting company, millennials visit Moscow most frequently. Travelling and a chance to see the world are their key values, so they spend money on experiences, not things.
Moscow attracts young people, since it has been hosting numerous festivals, cultural, entertainment and sports events. At the same time, Moscow has been developing transport infrastructure, creating new services for tourists, which makes the Russian capital even more attractive for travellers.
The analysis was based on selective social surveys. The Russian national study involved 17,000 respondents, with 2,400 foreigners.
Today, Moscow is one of the 20 most visited cities in Europe and ranks 31st in the list of the most visited capitals of the world. In 2018, 23.5 million tourists visited Moscow, of which 5.5 million were foreigners. In contrast to 2010, the growth in the number of tourist in Moscow amounted to 84%.