Daisies and greeting cards in Moscow: Decorations for the Family, Love and Fidelity Day

Daisies and greeting cards in Moscow: Decorations for the Family, Love and Fidelity Day
Video clips with greetings will be screened on building façades on Novy Arbat Street and on the Central Telegraph on Tverskaya Street.

Over 600 greeting cards will be put on view in Moscow for the Day of the Family, Love and Fidelity, which is marked on 8 July. The cards will feature Family Day patrons, Prince Peter and his wife Fevronia, who ruled the city of Murom in the 13th century, and the occasion’s symbol, daisies. Each poster will have an inscription, which many consider to be the best definition of the family: “The family is unity of thought and deed.”

These posters will be on view at transport stops, on kiosks, the fronts of shops, as well as on ordinary and digital billboards along Prospekt Mira, Leningradsky and Leninsky prospekts, and Varshavskoye, Kashirskoye and Zvenigorodskoye motorways.

The decoration process will begin on 1 July. The posters’ design differs from year to year, but their main features – kind words and daisies – say the same.

“Over 300 posters 3 by 6 metres across will be put on view along city thoroughfares, and at least 300 cards will decorate public transit stops and kiosks selling newspapers and magazines. Digital cards with daisies and greetings on the Day of Family, Love and Fidelity will be on view on the media facades of the Central Telegraph on Tverskaya Street, on buildings 8 and 28 on Novy Arbat Street, plus on 50 digital billboards along motorways,” said an official at Moscow’s Housing and Utilities Complex.

The Day of Family, Love and Fidelity is one of the most popular dates for weddings. This year, over 1,000 couples want to tie the knot on this day. In addition to the traditional Wedding March by Mendelssohn, officials at the registry offices will tell the newlyweds to cherish their loved ones and remain faithful as the Murom saints did.

The Day of Family, Love and Fidelity was first celebrated in 2008 on the day of Saints Peter and Fevronia, the Orthodox patrons of marriage. Prince David (Peter) and his spouse Yefrosinya (Fevronia) presumably ruled the city of Murom in the 13th century. Peter and Fevronia were an exemplary couple for their fidelity to each other.