Lev Yashin’s digital doubles will be placed near stadiums in 11 Russian cities, due to host 2018 FIFA World Cup games, including Spartak Stadium and the Luzhniki Big Sports Arena in Moscow, as well as close to stadiums in St. Petersburg, Kazan, Sochi, Nizhny Novgorod, Samara, Volgograd, Rostov-on-Don, Kaliningrad, Yekaterinburg plus Saransk. From 14 June to15 July, people using the Histars mobile app on their smartphones will be able to capture digital copies of the Soviet goal keeper who was nicknamed Black Spider.
“During the World Cup, we want to remind football fans about the legendary goal keeper who was born in Moscow and who played numerous games as a member of the national football team. Apart from Spartak Stadium and the Luzhniki Big Sports Arena, it will be possible to pose for a photo with Yashin’s digital double in the fan festival zone on Vorobyovy Gory, on various streets and also in major parks. There are plans to open 13 new locations in the city for taking photos with Yashin’s copies. In all, 23 3D copies will be available in all host cities,” said Sergei Shakryl in charge of the Know Moscow project, sponsored by the Department of Information Technology.
People will be able to meet Yashin’s 3D double in Zaryadye, Sokolniki, Gorky Park and Tagansky Park. He will also roam streets with most Wi-Fi sites, including the Tsvetnoi and Gogolevsky boulevards and Ilyinsky Public Garden. After 15 July, it will be possible to pose for a photo with him only at two locations.
Yashin’s 3D doubles can be found at the following locations in Moscow:
- Luzhniki Big Sports Arena
- Spartak Stadium
- Dynamo Stadium
- The 2018 FIFA World Cup clock on Manezhnaya Square
- The fan festival zone on Vorobyovy Gory
- Tverskoi Boulevard
- Tsvetnoi Boulevard
- Gogolevsky Boulevard
- Ilyinsky Public Garden
- Chistoprudny Boulevard
- Zaryadye Park
- Gorky Park
- Tagansky Park
- Sokolniki Park
- Fili Park
To find Yashin’s double, look at the compass arrow in the Histar app’s menu. Users standing between 50 and several hundred metres from specific locations can see his image and take pictures of him. First, they have to capture his image on the screens of their mobile phones. After that, the image can be rotated 360 degrees, shifted, enhanced and reduced, for optimal angles. People can photograph two of his images. The first photo shows Yashin with a football in his hand, and the second one shows the player holding the peak of his black cap worn by him during all games.
Lev Yashin was born 22 October 1929 in Moscow. He played for Dynamo Moscow and also for the Soviet national football team. In 1963, he was rated the best football player in Europe. Yashin always wore a black uniform and a black cap at all matches and was nicknamed Black Spider for his commitment to this brand style and for his outstanding talents as a goal keeper. Yashin passed away in 1990 and was buried in Vagankovskoye Cemetery. Monuments to the great football player are located near Dynamo Stadium and at Luzhniki Olympic Complex. A street in southeastern Moscow is also named after Yashin.
The city launched the Histars augmented-reality app in the autumn of 2015. It can be downloaded at App Store and Google Play. Initially, the app offered nine 3D doubles of Viktor Tsoi, Yury Gagarin, Alexander Pushkin, Pyotr Tchaikovsky, Mikhail Lomonosov, Ivan the Terrible, Peter the Great, Napoleon Bonaparte and Tsar Alexei Mikhailovich. Last year, they were joined by Lev Yashin, Fyodor Dostoyevsky and Leo Tolstoy.
Eleven cities, including Moscow, St Petersburg, Kazan, Sochi, Nizhny Novgorod, Samara, Volgograd, Rostov-on-Don, Kaliningrad, Yekaterinburg and Saransk, are to host World Cup matches from 14 June to 15 July. For its part, Moscow is to host 12 games, as well as the opening and closing ceremonies of the tournament. The Luzhniki Big Sports Arena is where the main events will take place. The tournament’s first match will be Russia against Saudi Arabia. The Luzhniki Big Sports Arena will also be the venue of three group stage matches, one round of 16 match, a semi-final and a final. Spartak Stadium will have five more games, including four group stage matches and one round of 16 match.