Loyalty programme to be designed for Troika card holders
A special loyalty programme will be designed for passengers who use the Koshelyok (Wallet) fare on their Troika card, Sergei Sobyabin said on his official VKontakte page.
The programme involves designing a system of advantages. Passengers will be entitled to discounts and bonuses that can be used on Moscow’s public transport, in shops, cafes, restaurants, cinemas and online shops.
There will be several kinds of benefits. For example, presenting the Troika card in partner retail outlets will result in up to 10 percent of the purchase price going to the holder’s bonus account. Also, after each time the card’s wallet is filled with at least 250 roubles, three percent will go back to the bonus account.
The operator, who will attract partners and calculate the bonuses, will be chosen at an open tender. The exact parameters and the programme’s launch date are to be announced later.
The programme will attract new passengers and will also help reduce the number of paper tickets issued and sold by drivers. The initiative is expected to boost ridership on all kinds of public transport.
Currently about 90 percent of Moscow public transit passengers pay their fare with a Troika card. It cuts down on the cost of issuing paper tickets, thus saving the city 2.2 billion roubles thanks to Troika’s growing popularity.
Unlike paper tickets, the cards are reliable and durable. They also offer a more practical way to store tickets. There are more than 50,000 points in Moscow where holders can directly and remotely top up their Troika cards. Replenishing the wallet and adding tickets may also be done via the Moscow Metro mobile app and via the partners’ web sites.