Over 7,000,000 visitors at Moscow Summer: Flower Jam festival

Over 7,000,000 visitors at Moscow Summer: Flower Jam festival
Visitors tasted ice cream and jam, admired flower arrangements, and even participated in a landscape design contest.

Over 7,200,000 people visited the Moscow Summer: Flower Jam festival venues, said Natalya Sergunina, Deputy Mayor for Economic Policy and Land and Property Relations.

“They bought 2,160,000 ice creams and 215,000 pots of jam,” she added.

The festival’s closing ceremony took place on Revolyutsii Square on 6 August. Also, the winners of the Open International Competition of Urban Landscaping, Design and Horticulture were awarded during the event.

Since 20 July residents and tourists have been able to enjoy unique flower and plant arrangements created by leading Russian and foreign landscape designers who came from

Italy, France, Great Britain, Belarus and Russia.

Agency 8 lines with the Grass Season project won the Urban Development Landscape Objects nomination. World Gardens agency with Circles of History project on Arbat Street received the people’s choice award.

Alexandra Gubina with her Panel Garden project took first place in the Vertical Horticulture Arrangements nomination, and Anna Prokhorova, author of the Mint Sorbet project, won in the Potted Plant Flower Composition.

Along with the professionals everyone was welcome to help decorate the city. “Over 1,000 Muscovites participated in the amateur horticulture contest at 11 local festival venues. Family and friends helped them in creating their flower masterpieces,” said Natalya Sergunina.

The contest allowed people to discover the unique nature of regular urban landscapes. “We implemented 15 large landscape projects, created 350 unique flower compositions. It took 50,000 flowers, 400 trees and shrubs. And those residents who participated in the amateur contest showed that they are interested in transforming the space around them,” the Deputy Mayor said.

The Moscow Summer: Flower Jam festival took place for the first time. It united two complementary themes: flowers and desserts. The festival venues, located in every part of the city, gave people an opportunity to take part in cooking and horticulture master classes, buy souvenirs and taste various delicacies: honey, marmalade, sweets, cakes, crystallized fruit, ice cream and over 100 different kinds of jam.