Moscow Summer and other seasons: how city festivals attract visitors

Moscow Summer and other seasons: how city festivals attract visitors
What are the Moscow Seasons, how popular are city festivals among people in Moscow and tourists and why were large pink penguins installed in the capital? — details in the article.

What are the Moscow Seasons?

The Russian capital has festivals all year round. The Moscow Seasons are a series of urban street events, which follow after one another just like seasons of the year. Journey to Christmas, Moscow Spring, Moscow Summer, Golden Autumn are all popular both among people in Moscow or those just visiting. Many tourists come specially to attend the festivals, to enjoy the cultural programme, to purchase original products at fairs or to participate in workshops.

It all started back in 2012 when the Strasbourg fair took place in Moscow, and this was extremely successful. A year on, a Christmas event was organised — this is how Journey to Christmas came into being. Afterwards it became one of the Moscow Seasons festivals and is held annually. The rest followed soon.

In 2016, there were new festivals, such as Soon to School, Moscow Maslenitsa, Our Product.

Golden Autumn, Moscow Maslenitsa and lots more: which festivals are popular among Muscovites

At the Soon to School festival, all central venues were dedicated to school subjects: mathematics in Novopushkinsky Park, astronomy on Nikolskaya Street, history of Moscow on Stoleshnikov Pereulok, art history on Kamergersky Pereulok, Russian language and literature on Pushkinskaya Square.

The Golden Autumn festival is memorable for its gastronomic programmes. In addition to the usual beef, veal, and pork, there was also venison, bear meat, boar meat, and roe deer meat. One hundred and eighty tonnes of meat was sold during the Meat Week. Pearl-hen and yellow chicken were among the bestsellers. Sixty tonnes was sold during the Cheese Days. The most popular varieties were roquefort, camembert, gorgonzola, and mozzarella. Over 200 tonnes was sold during the Fish Week.

Spectacular shows, exciting workshops, unusual art installations, and concerts were in store for the Journey to Christmas festival goers. Seven million people visited festival venues during Christmas.

One hundred and twenty different kinds of pancakes — with meat, fish, eggs, cottage cheese, pumpkin, jam, chocolate, berries, and ice cream, were served at the Moscow Maslenitsa. The festival goers ate their way through no less than two tonnes of sweets and drank 35 thousand litres of tea.

The Easter Gift opened the spring season of festivals. Fifty-eight thousand and five hundred Easter cakes were sold during the first six days of the festival.

The Moscow Spring A Cappella contest has also become part of the Moscow Seasons. There were theatrical performances, exhibitions, lectures, excursions, and, of course, concerts as well. More than four million people attended these events.

At the Our Product festival it was possible to get acquainted with traditional crafts, and taste food  prepared according to Old Russian recipes. During that week people in Moscow ate 15 bulls, which were roasted over a spit on Manezhnaya Square.

Strawberry-pink penguins, installed in parks and squares, were the symbols for the Moscow Ice Cream festival. More than five million people, including about two million children, came to try cold desserts. There were over 150 different kinds of ice cream, and some varieties were quite unusual such as with potatoes or bacon. More than 80 tonnes of jam, 20 tonnes of honey, and 100 tonnes of other sweets from 15 countries and 35 Russian regions were sold at the festival called Moscow Jam. Gifts of Nature.

Summer 2017: dresses made from flowers and International cake day

An international festival titled Times and Epochs. Collection was held between 1-12 June. Twelve historical periods were reproduced at 30 venues on streets as well as in parks. Festival visitors were invited to a Greek settlement, a Celtic village, a camp of Roman legionaries, and to other interesting places too. Six thousand reenactors from different countries: Russia, Germany, Ireland, France, Italy, Spain, and other places, showed up in Moscow. 12 June, the Day of Russian History, was a culmination point of the festival, which was celebrated on Tverskaya Street.

20 July, Moscow will welcome the Moscow Summer. Flower Power. Almost every day will be dedicated to a certain topic. The festival opens on International cake day. Visitors will see the most unusual cakes and will be able to watch a competition for cooks. Professional pastry chefs will demonstrate how festival goers can decorate a cake with piped cream flowers and marzipan fruit.

21 July is gingerbread day, 22 July is ice cream day, 30 July will be honey day, 31 July —that of candies and sweets, and 5 August is jam day. All participants can learn how to prepare creamy, fruity, nutty, chocolate and cheese ice cream in special “sweet” studios. Another surprise —will be classes revealing the secrets behind jam recipes inspired by classical literature.

24 July will be roses day, while 29 July —garden art day. There will be flower beds on Novy Arbat Street, as well as a flower market on Tverskaya Square.

23 July, people in the city can participate in a bicycle parade. The main condition is to decorate one’s bike with flowers (fresh or artificial).

5 August, there will be Waltz of Flowers on Tverskaya Square. Girls are advised to wear long dresses and hats with flowers, and young men — to attach a boutonniere to their jacket lapel. There will also be three dresses made out of flowers, anyone will be able to take  a selfie next to any of them.