Made in Moscow was used as a single brand for the medical products and equipment brought by 26 Moscow-based companies to Arab Health 2017, one of the world’s largest healthcare exhibitions and congresses, that was held in Dubai, the United Arab Emirates. On the first day of the exhibition alone, participants from Moscow held 75 meetings with their foreign counterparts and signed six agreements for cooperation and promoting their products in Middle East countries.
“Made in Moscow means quality for high-technology products,” said Oleg Bocharov, Head of the Department of Science, Industrial Policy and Entrepreneurship. “This is how the city chose to demonstrate confidence in the companies exhibiting their products under the single Made in Moscow brand.”
According to Bocharov, the innovative products that are being manufactured in Moscow now are exported to dozens of countries across the globe. “We want the Made in Moscow brand to be not just a common trademark for Moscow-made products displayed at exhibitions, not only a kitemark for quality recognised in Moscow, but an internationally recognised quality label as well,” Bocharov added.
The brand was created to promote Moscow-based high-tech firms in the global markets. Launched last December by the Moscow Government, the Made in Moscow programme aims to help businesspeople reach out to new customers abroad and also to organise the display of products from Moscow under the single brand at exhibitions at home and abroad.
Over 1,000 high-tech firms in Moscow have joined the programme: they include firms doing business in microelectronics, pharmaceutics, biotechnology, machine-tool building, power plant engineering, aircraft manufacturing, information technology and optoelectronics.