Video Christmas card to decorate Novy Arbat Street

Video Christmas card to decorate Novy Arbat Street
A Christmas video card with a fir tree, bells and a cosy cabin inside a snow globe will replace the New Year card at the Novy Arbat “open book houses” in January.

On 6–8 January, the Novy Arbat open book houses will turn into animated Christmas cards. Four-minute-long video greetings will be shown on media facades, featuring a whirling Christmas tree, Christmas bells and balls, falling stars and the traditional Christmas gift of a snow globe with a cabin inside, with the inscription “Happy Christmas” appearing occasionally in huge lettering. 

The video will be shown on two media facades during the holiday from 4 or 5 pm until midnight. The New Year video cards were shown on the façade media screens from 30 December through 2 January, with New Year trees represented as fiery spirals, and the red number “2017” displayed in an Italian-style design. Christmas footage follows a three day break. Moscow is currently hosting the Journey to Christmas and Christmas Light festivals, with fairs, pageants and workshops in every part of the city. Dazzling illumination appeared before New Year’s Eve with fancy new tricks. Street lights are decorated like sparkling wineglasses on Tverskaya Street, and erected on Poklonnaya Gora is the world’s largest sound and light Christmas decoration. The mos.ru special project offers ideas for New Year and Christmas entertainment in Moscow.