Muscovites have posted about 1,000 photos on social networks as part of the Greetings to Moscow project. Images with the hashtag #МосковскиеСезоны (Moscow Seasons) are automatically displayed on the city’s media screens.
The Greetings to Moscow project was launched on 29 December. Muscovites can share their festive mood through dozens of screens. The largest of them are the Central Telegraph’s media façade (17 metres tall by 26 metres wide) and a screen at the ice-skating rink on Revolyutsii Square (6.5 metres tall by 14 metres wide).
For the New Year celebrations, 28 smaller screens will be installed on 30 and 31 December in city parks and at festive sites.
Photos of the project participants will also be posted on mos.ru in the sections Journey to Christmas and 2017 New Year.
Everyone can join in on the photo greetings. Just take a picture of yourself with the festive capital in the background, add the hashtag #МосковскиеСезоны and post it on one of the following social networks – Vkontakte, Facebook, Twitter or Instagram. Very soon your photo will appear on the screens on Revolyutsii Square and the Central Telegraph building. Those walking in parks or festive sites need to include an additional hashtag.
Publications are made using the SN Wall technology, which creates a virtual wall of posts with a single hashtag from different social networks. One screen simultaneously displays over a dozen photos, but each photo can be seen clearly.
The photo slideshows run for five to 45 minutes with breaks. For example, they are featured on the Central Telegraph’s media facade every hour starting at 4 pm (as of 29 December), and at the ice-skating rink on Revolyutsii Square from noon to 8 pm with a break for ice performances. In many parks, including Gorky Park, New Year greetings and photos will be shown at about12.03 am.
The Greetings to Moscow project will last until 3 January.