The National Exhibition of Economic Achievements (VDNKh) received The Putevodnaya Zvezda (the Guiding Star) award as the best tourist location. For the first time in the history of the award, the winner was selected by Active Citizen voters. In less than two weeks, some 178,022 people participated in the poll.
A total of eight nominees for the award, the most visited museums, science and research centres, parks and estates, were listed in the poll. VDNKh won 17.92 percent of the votes. This candidate was particularly popular among the ‘active citizens’ from the Northeastern and Northern administrative areas.
The second most popular site was the Moscow Kremlin Museums selected by 15.96 percent of the voters, mainly ‘active citizens’ from 35 to 45 and predominantly male. The third in the top three was Moskvarium with 13.51 percent of the votes. The oceanography and marine biology centre was most frequently selected by voters from the Southeastern Administrative Area.
Some 10.29 percent of the voters wanted the award to go to Tsaritsyno Park. The Moscow Planetarium with 9.52 percent (mainly women 25 to 34) rounded up the top five.
The other nominees received less than nine percent. The Tretyakov Gallery got 8.57 percent, the Petroff (Petrovsky) Palace got 7.9 percent, Gorky Park got 6.54 percent. Only 1.22 percent voted that none of the nominees deserves the award. Some 5.02 percent were undecided and 3.54 percent let the experts decide.
The Putevodnaya Zvezda (the Guiding Star) is one of the most prestigious awards in the travel and hospitality industry in Moscow. It was established in 1999 by the Committee for Tourism and Hospitality. In 2016, the awards were presented for the 17th time.