A total of 707 companies and individual entrepreneurs have applied to take part in the Journey to Christmas Festival. Of them, 557 are physical and legal persons engaged in trade business, 103 provide food services and 47 represent the Russian Union of Cheesmakers.
An expert council approved 304 trade and 62 food applications. Vendors can sell their products at 43 special areas in the city centre and the rest of Moscow. Muscovites are in for entertainment of all sorts, including shows, concerts, ice ballet performances and workshops, in addition to tasty dishes from Moscow restaurants, souvenirs and New Year presents for the entire family.
This year, it was Muscovites who had the final say about the range of products at the festival. Twenty-six percent of those polled on the Active Citizen website expressed preference for gifts and souvenirs, 20 percent wanted New Year tree ornaments, and 38 favoured treats. These are the products that the New Year fairs will offer for sale.
Each fair will serve its own purpose. The one on Manezhnaya Square will sell New Year and Christmas gifts. There will be a lot to choose from, including art glass candle holders, handmade leather articles, children’s warmer toys, carnival masks, and New Year tree decorations.
The fair that will be set up between Manezhanaya and Ploshchad Revolyutsii squares will feature everything needed to make a home look holiday-like. There will be designer decorations, as well as felt, textile, and knit New Year tree ornaments, made by hand using 19th-century technology. Other products to watch for include vintage 1950-80s ornaments, small New Year trees, and florist-made Christmas wreaths, baskets and compositions from fresh pine needles.
Arbat Street will be the place to visit to purchase New Year table accessories, such as lace tablecloths, napkins, candles in original candle holders, and traditional artisan items. European products await buyers on Tverskaya Square, ranging from house ornaments, to children’s toys and traditional Christmas decorations from Spain, France, the Czech Republic, Denmark and other countries. Souvenirs from Peru and Mexico will be on sale in Kamergersky Pereulok.
The Fashionable Christmas Fair will be set up just outside the Central Department Store (TsUM) in Kuznetsky Most Street. It will be a concept space with pop-up stores from young Russian designers, street cafes and artistic workshops. Curious products from Russian brands will be available here. On Pushkinskaya Square, visitors can find the right clothes to look both stylish and warm: fashionable knitted hats and scarves, cosy sweaters, fluffy mittens, downy lace kerchiefs, stoles, vests made of real sheepskin and traditional Russian felt boots with applique decoration.
A fair in Tverskoi Boulevard will offer sledges, boat sleds, and mini-skis, as well as bright and warm accessories. The fair outside of the Central Children’s Store in Rozhdestvenka Street will turn into a place for young princes and princesses, with toys, carnival costumes, masks, New Year tree ornaments, and Christmas stockings with gifts for sale.
As usual, there will be a fair selling monastery-made products. It will be located in Gogolevsky Boulevard, not far from the Cathedral of Christ the Saviour. Shoppers will find monastery-made pastries, wrought iron candle holders, honey, church books, bells and New Year tree ornaments.