The Multimedia Art Museum, the first Russian resource specialising in photography, new media and contemporary art, is marking its 20th anniversary by presenting “Editing Attractions,” an exhibition dedicated to Sergei Eisenstein.
The display includes photographs and drawings by the legendary film director, film footage, stage costumes and Eisenstein’s personal belongings. More specifically, it features posters for Battleship Potemkin by Alexander Rodchenko, one of which became canonical and was widely circulated, while the other was dropped from the advertising campaign and exists in just one copy.
There are many photographs by classics of Russian photographic art such as Alexander Grinberg, Moses Nappelbaum and others, which capture glimpses into Eisenstein’s life and work.
The exhibition is named after a method Eisenstein invented even before he came to cinema. He edited attractions as part of his job at the First Proletkult Workers’ Theatre. The technique was about merging various elements that could influence spectators emotionally.
Founded in 1996, the Multimedia Art Museum has a collection numbering 130,000 pieces. It owns the complete works of Alexander Rodchenko and a collection of Russian modernistic photography (Max Penson, Eleazar Langman, Mikhail Prekhner and Georgy Petrusov) and Russian pictorial realism (Alexander Grinberg, Yury Eryomin, Nikolai Andreyev and Nikolai Svishchyov-Paola). Much of the museum’s collection is devoted to video art, internet art and new media. The current period is represented by Boris Mikhailov, Alexander Slyusarev, Nikolai Bakharev, Sergei Chilikov, Sergei Bratkov, Olga Chernyshova, AES+F, Oleg Kulik and Dmitry Bulnygin.
In recent years, the museum has sent exhibitions to the Hayward Gallery in London, Martin-Gropius-Bau in Berlin, the Photography Museum in Winterthur, Switzerland, Castello di Rivoli Museo d'Arte Contemporanea in Italy, the Museum of Contemporary Art in Sao Paulo, Brazil and the Photography Museum in Amsterdam, Netherlands.
In its lifetime, the Multimedia Art Museum has held over 1,500 exhibitions both in Russia and abroad. It introduced Fluxus and Zero to the Russian public, sponsored an Arte Povera exhibition and brought to Moscow works by Joseph Kosuth, Andreas Gursky, Rebecca Horn, Annette Messager, Fabrice Yber, David Lynch, Marc Quinn, Damien Hirst, Ai Weiwei, Taryn Simon and many others.