Moscow will host the second Culture. Media. Digital. international forum

The second Culture. Media. Digital. international forum will be held on November 6 and 7 in Moscow, on the territory of the Moskino Film Factory. It will bring together representatives from various creative fields, including film, theater, music and literature. It is expected that the dialog will give the new solutions arising at the intersection of these industries a shape and the impetus for further development. This, in turn, will determine the future of culture and communications in general.

“Moscow will once again become a point of attraction for world leaders in the creative industries, media, technology and art. The Culture. Media. Digital. international forum will bring together more than 100 speakers from 20 countries. The key topic this year is the potential of the CIS media market. The participants will discuss new ideas for the development of the international media space in different directions, including social networks, artificial intelligence, marketing, literature, fashion, theater, film production and many others,” shared Alexei Fursin, Minister of the Moscow Government, Head of the Moscow Department of Culture.

The future of the CIS media market

The CIS media market, which has over 350 million Russian-speaking consumers, is forming its own infrastructure, with the creation of local AI tools and distribution platforms and the development of monetization and cooperation models.

One of the main objectives of the forum is to bring together content creators, distributors and regulators to promote sustainable content growth and increased exports.

The program provides for the participation in the forum events of representatives of television holdings, online platforms, cinema chains, creative companies, game and animation ecosystems, and the industry associations of the CIS countries. It is expected that the issue of compatible standards for the metrics, procurement, display and promotion of content will be discussed.

The forum’s business program

This year’s program is structured around six thematic tracks uniting different spheres, including culture, technology, media and business.

The Media Network track will focus on new media and digital tools, from platforms and formats to distribution algorithms, trends and content monetization. In the Influencers block, experts will discuss influencer marketing, the blogosphere and personal brand development, as well as social media promotion strategies and community building.

The participants in the Technomagic block will focus on VR, artificial intelligence, and other tools that enable the creation, automation, and scaling up of projects.

The Art Resource track will provide a space for dialogue about the creative industries: literature, music, theater, fashion, museums, as well as festivals and collaborations. The main topic of the PR Science block will be modern PR practices, media strategies, event marketing and reputation management. And in the Cinema Field block participants will talk about production, distribution and marketing in the film industry, the role of streaming platforms and new audience formats.

Pre-registration on the website is required in order to participate. 

Results from last year’s event

The Culture. Media. Digital. international forum was first held in Moscow on November 13 and 14, 2024 and immediately became a large-scale event. It was attended by more than five thousand people, with 100 Russian and 28 foreign speakers from 16 countries. Headliners included Serbian film director Emir Kusturica, American film director Oliver Stone and French film director Luc Besson.

Last year’s program included 31 sessions focusing on film development, new media, artificial intelligence, game development, the economics of the creative industries and global communication. The forum was the first international event of this scale to be held at the Moskino Film Factory and set a high bar for future meetings of industry experts.