Winter in Moscow: local brands launch a pavilion of jewelry

December 26, as part of the Winter in Moscow project, Stoleshnikov Pereulok got an art pavilion called the Red Ball, stylized as a Christmas tree decoration of a red knitted ball. It offers products from more than 60 Moscow brands, including jewelry and accessories. The first 100 visitors enjoyed treats and gifts, namely souvenir Christmas tree decorations.

The Made in Moscow magic market pavilion is open on weekends, 10:00 am until 10:00 pm, and on weekdays, 11:00 am until 10:00 pm.

In particular, it offers to buy accessories from Anna Degtyareva’s brand Création Pôle whose key feature is fantasy and improvisation, because each piece of jewelry is one-of-the-kind and unique. The product range includes artisanal headbands made of galvanized steel, premium Italian stretch velvet, and exquisite bugle or seed beads, which will be a cool accessory for any look. You can also find there large stretch velvet and beaded rings that fit on one finger. The brand's accessories are really popular with the first visitors.

There are also designer scarves with the branded prints Alieva Aliya, each handmade with watercolors to be further refined and processed for printing on fabric. All prints are nature born or inspired by cultural diversity of Russia, each piece featuring a unique design. For the New Year, the brand’s designers released a special collection of warm fairytale and magic art scarves.  Their products are quite popular with buyers in the project's offline stores in Moscow’s districts, so they added them to the pavilion’s offering in the very heart of the capital.

Visitors will also be able to buy jewelry from the brand Hitrospletenia founded by Anna Emelina, in particular, versatile accessories that will suit both an office look and a festive outfit, including a wide selection of jewelry, from earrings to bracelets to brooches, chokers, necklaces and cuffs getting in vogue, indeed. The brand's collection also includes trendy bag straps, which were in demand at the market on Bolotnaya Square, as part of the Territory of the Future. Moscow 2030.

An initiative for supporting local brands and driving small businesses, the Made in Moscow project offers metropolitan brands an incredible opportunity to sell their products on the most popular streets across the city.

The Winter in Moscow is the highlight of the winter, bringing together recreations in the Russian capital until February 28. Moscow residents and visitors are invited to cherish Russian traditions and history, warm up with tea and hot buns, go ice skating, skiing and snow tubing, watch ice shows, make gifts to people in trouble and take care of those who need it.

They are offered a wide range of open-air events at the city's cultural and sports institutions. With over 1,900 venues, the perfect New Year atmosphere will embrace the whole city. Moscow’s largest festivals, such as the Journey to Christmas, the Mansions of Moscow, the Moscow Tea Party, the City of Light, the Snow and Ice in Moscow, etc., will be organically integrated into the project.