Made in Moscow: more than 300 local brands to be in the spotlight at the Russia International Exhibition and Forum

More than 300 brands participating in the Made in Moscow program will present their products at the Russia International Exhibition and Forum at VDNKh. It will be possible to see and purchase goods produced by Moscow entrepreneurs until April 12, 2024.

The Made in Moscow program is gaining popularity among manufacturers as over 4,000 brands have joined it to date; since the project kick-off in September 2022, they have often shown off in multiple events and trade shows. At the international exhibition and forum, brands will be able to present their products to the general public and Muscovites will learn about products by local manufacturers,” says Kristina Kostroma, Head of the Moscow Department of Entrepreneurship and Innovative Development.

Its flagship fair is arranged in Pavilion No. 33, spanning 200 square meters, for 280 Moscow-based companies to display their merchandise in 15 categories, including books, children’s goods, jewelry, clothing, household/beauty products, and gifts. It is a good place to buy New Year gifts from November until late December, an offering for the Defender of the Fatherland Day in February or for International Women’s Day in March. Pavilion No. 33 also houses a VDNKh gift and souvenir shop.

Pavilion No. 75 will accommodate a showroom of clothing and accessories and a crafts fair offering goods from more than 20 Moscow manufacturers, craftsmen from 89 Russian regions to sell their products there, too.

The Made in Moscow program has been initiated by the Moscow Government to promote local brands for participating local manufacturers to benefit from free municipal support, e. g., brand profile placement, publications on the program website, promotion assistance on major marketplaces, media support, photo and video content, digital marketing, and outdoor advertising.